How Fulfillment Errors Drive E-Commerce Returns (And How to Stop the Cycle)
A customer receives the wrong product. They initiate a return. You pay return freight, restock the item, and reship the correct order. Total cost: $75-100 for an order that was profitable at $15. The real cost isn’t the reship. It’s that the customer doesn’t come back. What Most Operations Get Wrong About Returns and Fulfillment […]
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